Features

One platform forevery Meta conversation.

Eight focused features that replace the patchwork of tools businesses use to wire up Facebook, Instagram, and WhatsApp customer support. Built on official Meta APIs, ready for review.

Comment auto-replies

Reply to every Facebook and Instagram post comment in under two seconds. Filter by keyword, sentiment, or post — handle the long tail without lifting a finger.

DM automation

Move comment threads into private DMs, qualify leads, share product links, and hand off to a human only when needed.

WhatsApp broadcasts

Send template-approved promotions, order updates, and reminders through the official WhatsApp Business API.

Knowledge base training

Upload PDFs, docs, FAQs, or sync a website URL. The AI grounds every reply in your real product information.

Unified inbox

Facebook, Instagram, WhatsApp, and web-widget conversations in one shared inbox. Assign, tag, and reply without switching tabs.

Real-time analytics

Response times, deflection rate, top intents, channel volume — visible per brand, per agent, per day.

Conversation history

Every reply is logged with timestamp, channel, and outcome. Searchable, exportable, and auditable.

Embeddable web widget

Drop one script tag on your website to add the same AI to your homepage. Same brain, same brand voice.

By channel

What Elabd does on each Meta platform.

Facebook

  • Reply to post comments automatically
  • Move conversations into Messenger
  • Qualify and tag leads from ad comments
  • Smart routing to human agents

Instagram

  • Reply to feed and Reels comments
  • Auto-respond to story mentions
  • Handle DM conversations end-to-end
  • Story-reply triggered flows

WhatsApp

  • Two-way 1:1 messaging
  • Template-based broadcasts
  • Catalogue and product sharing
  • Abandoned-cart recovery flows

For Meta reviewers

Exactly which permissions we request — and why.

Every Meta permission Elabd asks for maps to a specific customer-facing feature. We only request what we use, and we never re-sell or repurpose the data.

  • pages_messagingFacebookSend and receive Messenger messages on the customer's behalf, including auto-replies to DMs from comments.
  • pages_messaging_subscriptionsFacebookSend proactive follow-ups (within Meta's policy windows) for transactional updates like order confirmations.
  • pages_manage_engagementFacebookReply to comments on the customer's Facebook Page posts and ads.
  • pages_read_engagementFacebookRead post and comment content to generate contextual replies in the customer's voice.
  • pages_show_listFacebookList the Pages the user manages so they can pick which ones to connect to Elabd.
  • instagram_basicInstagramRead the connected Instagram Business account profile and recent posts.
  • instagram_manage_messagesInstagramSend and receive Instagram DMs to handle comment-to-DM flows and direct conversations.
  • instagram_manage_commentsInstagramRead and reply to comments on the customer's Instagram posts, Reels, and ad campaigns.
  • whatsapp_business_messagingWhatsAppSend and receive WhatsApp messages through the official WhatsApp Business API.
  • whatsapp_business_managementWhatsAppManage WhatsApp Business assets — phone numbers, message templates, and business profile.
  • business_managementMeta BusinessRead business assets (Pages, IG accounts, WhatsApp numbers) so the customer can connect them in one flow.

Need additional detail for an App Review submission? Email info@elabdtech.com.

Security

Customer trust is the product.

TLS 1.3 in transit, AES-256 at rest

All conversation data is encrypted end-to-end between Meta, Elabd, and the customer's dashboard.

Configurable data retention

Default 12 months. Customers can shorten or extend, and request immediate purge from the dashboard.

Role-based access

Owner, admin, and agent roles. Audit log of every login, configuration change, and conversation export.

See every feature in one demo.

Bring your Facebook, Instagram, or WhatsApp business account — we'll show you exactly how Elabd would handle your real conversations.